The digital boom is now largely driven by mobile. Many people are now equipped with a smartphone . These small devices are now part of our daily lives, both personally and professionally, especially through mobile applications . Having a mobile application dedicated to your business can be a real asset for your business
A website alone is no longer enough! From now on, your website must be ideally suited to mobile use, otherwise you risk losing most of your audience . The development of mobile applications enables any person, company or organization to dramatically increase their visibility to their target audience around the world. On the other hand, the mobile application conveys a modern, dynamic and innovative image .
The usefulness of a mobile application
The mobile app market has one of the biggest growths today. This is explained by the very good penetration rate of smartphones . The explosion of virtual reality activities is also pushing this phenomenon. Even if few companies still dare to embark on the creation of a mobile application, this still represents undeniable advantages . Indeed, it is one of the means that allow the box to differentiate itself from its competitors , but also to boost traffic, increase market share.
You can't escape it, mobile applications are everywhere! Whether for shopping, playing games or watching live television , they are as numerous as they are varied. There are even some for children to develop their vocabulary or learn to read and count. But, for companies, what are the advantages of developing a mobile application?
Some advantages of a mobile application
- 1- A privileged contact with your customers
Downloading a mobile application is already a first alliance . Thus, you are convinced that everyone who will have downloaded your Application is sensitive to your message and your products and services. Being directly present on your audience's smartphone is already a big plus!
- 2- Lower cost marketing
Unlike a website, a Mobile Application allows you to send “push” notifications directly to your audience. Do you have important news to share? Do you want to launch a promotional campaign? Do you want to talk about a corporate event? Your application will allow you to send a notification to all those who have installed it.
- 3- An advertisement accepted
Users upload them even your mobile, it is not intrusive way, the mobile user does not even perceive this program as a marketing tool. This method of communication and loyalty is not intrusive in the customer's life, it only brings added value. The user's perception of your business is therefore positive. At the same time, you strengthen his confidence in your business.
- 4- Client faithfulness
What is the object that we always carry with us? Our smartphone, of course! And yes, having an application allows consumers to see your brand every day on the desk of their phone… Due to this proximity, this makes it a very good tool for relational marketing.
- 5- Show a more serious picture
Today, most companies offer a mobile version of their site. On the other hand, few companies have a mobile application developed . It is therefore both an opportunity to distinguish yourself from the competition , and to show a serious and professional image to your audience.
Do you want to develop your mobile application?