We carry out actions aimed at strengthening the image and identity of your company. Respect for a clear digital editorial line must therefore be ensured and our responsiveness is ensured. In line with digital marketing techniques , we are in a way influencers and trendsetters. The goal is then to generate more prospects and to unite a community around your company or institution. E-reputation, promotional campaigns, contests, advertisements and animations : everything is good to make the brand image of your company a real spearhead in terms of digital marketing.
Your "community" is not in one place, but in reality your community is spread across the Internet. Your community is on Facebook, Twitter, Snapchat, YouTube, Instagram, Pinterest, LinkedIn, forums, and even the article comments section. Your community consists of your current customers, your target audiences, and all the people who directly and indirectly interact with your brand online. Brands that do not have a community management plan miss opportunities to:
- Manage customer complaints
- Turn customers into loyal fans
- Gain influencers and potential customers
- Network with and partner with other brands
- Get valuable feedback on your products
- Be the coolest voice in a comment section
Community management vs social media marketing
It's important to understand the difference between community management and social media marketing, as they each have their own priorities.
Social media marketing is the production and distribution of social content to reach new customers and communicate with your current customers. Here you can focus on things like reach, engagement, and the traffic that a post generates to your site.
Community management is what happens after and beyond your posting on social media. It's all part of customer service, listening to the internet, and actively participating in discussions about your brand.
While social media marketing spreads a message from one to many, community management often begins on a smaller, more intimate scale. But it can boost your brand's presence both on and off your social media pages.